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Exciting grand opening of the Soho townhouses of The Global City urban area.

Townhouse market in early 2022 is heating up with the launch of The Global City's Soho subdivision and a strong network of distribution agency partners.

March 17, Masterise Homes held a signing ceremony with the official distribution agency partners of The Global City project.

The Global City's agency partners include 28 major exchanges of the real estate market in Ho Chi Minh City: Acehomes, Alphaland, Anphonggroup, An Tam Land, Bamboo Realty, Cbre, Cen SG, Đai Chung, Đat Xanh Mien Bac, Dong Hung, Dong Tay Land, Era, Everland, Gia Phat, Hana Home, IQI, Mai Viet, Phu Hoang Land, Saigon Land, Savills, Smartland, Solution, Southern Land, Sunny, The One, Thu Thiem Vietnam Link and VietNam Property.

On the same day, Masterise Homes officially launched and trained people about The Global City project and the subdivision - Soho townhouse, was launched in the first phase located in the most vibrant central location of the mega-city.

Updated information, images and project introduction activities are reviving the project after more than 20 years. Located in a 117.4 hectares wide area in An Phu ward, Thu Duc city. The project was once known as Saigon Binh An and received special attention due to its large scale, prime location and convenient connection. However, the project was dead for a long time before it was handed over to Masterise Homes and renamed The Global City in January 2022.

As the name suggests, the project is oriented to become a global city, a modern, well-planned urban area of Ho Chi Minh City, a new downtown (central area) of the city.

Masterise Homes also invested heavily in its first urban project when cooperating with world leading partners such as Foster+Partners architectural consultant, WATG landscape designer, Tung Feng Construction and Project Supervisor Artelia .

The most notable of which is Foster+Partners – a giant in architectural and urban area design around the world, had designed iconic works such as The Gherkin (London), The Hearst (New York), Apple headquarter (California). In addition, WATG - the world's leading unit in overall planning, architecture, landscape and interior design unit, a close partner of many luxury resort brands such as St Regis, Four Seasons, Intercontinental across all continents.

Soho townhouse subdivision in the center of The Global City urban area. Photo: Masterise Homes

During the opening ceremony on March 17, The Global City project launched the Soho townhouse subdivision. Positioned as a high-class position with design and construction in compliance with international standards, Soho townhouse products are expected to have the highest market prices in Thu Duc city, however, distribution agency partners of The Global City project all expressed their excitement and confidence with the shopping cart during this period.

“Townhouse product in Thu Duc city has shown impressive price growth over the years so I believe that many investors will seek out Soho townhouses”. A sales expert shared after the project’s training session.

He also said that in the current scarcity of townhouses, Soho townhouses located in expensive "golden" position in the heart of The Global City urban area, the new downtown of Ho Chi Minh City, will certainly attract many customers attention.

Inspred by the busiest and most crowded shopping area of global cities such as London and New York, Soho townhouses were created with a modern and flexible design according to international standard Foster+Partners architects, and a harmonious combination of modern architecture and typical Vietnamese urban vibe.

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