Huge collections of the super rich always make many people stunned by the level of luxury. Today, luxury item are not only watches with long-standing brands such as Rolex, Richard Mille, Patek Phillipe, or supercars Roll-royce, Bentley, Lamborghini or luxury handbag brands Hermes, Chanel ... but the super rich are also adding to their collection a new item: luxury real estate.
Stunning collections
The elite always have a special way to express their interests, famous in the world for the collection of 7,000 supercars with a total value of nearly 5 billion USD of the Sultan of Brunei, The collection of extremely high heels of female billionaire Daphne Guinness (Ireland), the largest collection of Hermes handbags in the world, up to 200 pieces by Jamie Chua (Singapore) or a super special real estate collection in many countries, including an island in Hawaii owned by the world's 5th richest man - Larry Ellison.
In the past 5 years, Vietnam is considered one of the countries with the fastest increase in the number of rich people in the world. The Vietnamese super-rich also "pay" equally when they can own any luxury products, if they want, like Denis Do's tens of billions of watches collection, the supercar collection of giant Phan Tran Nhat Minh ,Young master Phan Thanh, billionaire Dang Le Nguyen Vu or Van Anh's collection of diamonds and fashion brands - the wife of Ha Thanh diamond giant Chu Dang Khoa... have been revealed by the media recently.
Many people are curious: do the super-rich only collect luxury goods for their passion, don't know where to spend their money or just want to prove themselves in public?
Luxury hobby or smart investment channel?
Many people believe that when they have a lot of money, they don't have to think about spending and the elite are comfortable splurging on luxury brands simply because they like and satisfy their "show off".
However, for the super-rich, who understand the laws of money, they always know how to spend wisely, or in other words, optimize spending as an investment to get rich.
More than anyone else, the super-rich understand the exclusivity and scarcity of a branded product. If you know how to spend at the right time, in the right place, the value of brand name will increase faster than any other asset investment channel.
Most recently, a TikToker revealed 2 items that she spent thousands of dollars to own in 2021, the value of which has increased by 200% at the beginning of 2022, which is a Patek Philippe watch and a Chanel handbag.
According to this TikToker, in 2021, Patek Philippe watches have a selling price of $50,000 at the company, but after only one year, its watches have increased to $ 112,000, even $ 150,000.
According to research, inherently the watch models of this company are limited in number at launch and will stop production after being offered for sale.
All models increase in price within 1 year and will increase even faster in the next 5-10 years.
Branded goods are always expensive but always bring added value over time. The true value of branded goods has never been determined by the selling price, but by the intangible value, limited quantity, meticulous design, symbolism for a global brand, meticulous craftsmanship.
From sophisticated consumption, to the need to "live" in luxury brands
It can be seen that the collection of luxury brands for the upper class is not only a clear understanding of exclusivity, scarcity and added value over time, but also provides a comprehensive experience, opening up opportunities to interact with the community of the same level.
Therefore, it is not strange to explain that besides owning watches, bags, supercars, yachts, private helicopters... today's elite are willing to spend millions of dollars owning luxury real estate.
 |
Luxury living space brings a comprehensive experience for the super rich |
Many famous names in the world are encroaching on the development of luxury real estate, from brands in the hotel industry (hoteliers) to fashion brands (non-hoteliers) and all have made significant mark.
At the same time, the class comes from scarcity, except for the US market, each city in the world, if any, has only one Ritz-Carlton luxury real estate project at the most expensive central location, including Hanoi, Vietnam.
According to the latest report of Knight Frank, Vietnam currently has a significant increase of the super-rich class. Therefore, even though it has just appeared, luxury real estate has quickly been "hunted" and has room for further development.
Most recently, the world-class Haute Couture fashion brand Elie Saab has brought its name and imprint of non-hoteliers real estate to Ho Chi Minh City – with the branded mansion project The Rivus.
It is known that each villa at The Rivus has an investment cost of up to 100 billion VND and has a limited number of only 121 units in Vietnam. Not only owning a living space, each owner also owns a work of art that has increased value over time, along with other rare brand collections.
0 Comments